Kazadu is based on a unique idea of connecting home owners and real estate service providers but required added features & UX upgrades to perform to its full potential. Blue media made the same possible after becoming company's technology partner. Our team of analysts, designers and programmers worked together to add new features and undertake UX upgrades. Check out the major changes listed in this real estate portal case study to learn how we helped Kazadu build a strong user base and increase profitability:
Kazadu wanted to give service providers the power to invite their friends and family to review them online. We made this possible for the social realty website by integrating a unique social media feature created by our team of developers from scratch. Here is how we simplified sending social review invitations:
Pick the social platform where your audience is. Invite reviews from Facebook, LinkedIn or email contacts.
Share reviews and testimonials automatically with your social audience.
Send review requests to selected people on your chosen social platform. Dispatch multiple invitations at once.
Starting interactions about service providers on social media sites was crucial for Kazadu. Realizing this, we simplified the process of review sharing on the real estate website. Our team of UX experts and designers worked together to give a major revamp to the review writing and sharing process, making it easier and less time consuming. Here are the major changes for your reference:
We planned a more prominent Write a Review button because social referrals are the difference makers for service providers.
In place of a button, the website used less-noticeable combination of text and link. The review process started on the wrong note by asking the reviewer to login through Facebook, LinkedIn or filling a lengthy form.
We wanted reviewers to focus only on rating the service provider. So, we removed all the other distractions.
Presence of unnecessary links and elements distracted visitor from posting a review.
No one likes to fill endless number of fields while posting a review. So, we got rid of unnecessary ones.
The old review form was lengthy and thus discouraged reviewer from giving feedback.
Asking reviewer for identity verification in the end increases chances of submission. We followed the same logic while planning the review process. We further simplified the task by going for authentication via Facebook or LinkedIn.
The authentication process was in the beginning which discouraged reviewer from moving ahead.
Besides helping home owners find best professionals, Kazadu also empowers service providers to manage their activity & presence with ease. We gave major overhaul to the My Account section of the real estate platform to further simplify management for users.
Our UX designers and analysts worked together to create a unique navigation experience with usability concepts and user requirements in mind.
To keep service providers updated about new reviews and referrals, we created a live notification feed very similar to Facebook.
This real estate case study cannot be wrapped up without mentioning this unique feature. To help service providers improve profile performance, our team of coders created the functionality to share quick tips through dashboard. We also added email functionality to help the real estate portal connect directly with service providers.