Your CTA could be good bad or ugly for registration, redirecting viewers, generating leads or downloading content. A call to action is normally a text, graphic or combination of both - that lures a user to interact and move ahead in the conversion funnel. A call to action (CTA) element that doesn't generate curiosity in the mind of visitors cannot attain the objective it has been created for. Its only goal is to assist conversions, and to make sure they do so, website owners opt for conversion rate optimization services.
Google conducted A/B tests to check incremental changes like 41 different shades of blue for their displayed links
Gmail tested 50 different shades of blue for their CTA till they found a tip converting shade.
Firefox improved their conversions by 3.6% by changing the text on their Landing page CTA
People get second thoughts when they are introduced to ‘Buy’ or ‘Sign Up’ elements. To tackle this commitment phobia, accentuate such elements with cues that add flexibility to the whole processes through your CTA. For instance, if you are asking audience to subscribe for newsletter, mentioning you can ‘unsubscribe with single click’ will lower the stakes.
The change in CTA should not just increase your conversion rate but also boost your revenue. This may sound ambiguous. An increased conversion means the number of converted visitors goes up whereas increased revenue means the increased income which might come from the existing conversion rate by increasing the value of your offering. This is only possible through testing.
If a landing page lacks an effective call to action, no amount of PPC or ad spend will increase the conversion rate. The visitor either won’t know how to, want to or be able to enter your conversion funnel. Conversions will be few in number. This will eventually affect your overall revenue.
You won’t be able to direct your customers in the direction that you want. They will feel lost and confused and leave your page, resulting in high bounce rate.
Getting call to action right requires experience, and familiarity with best practices.
Our team of usability, Information architects and branding experts knows exactly what is required to make the user move ahead in the conversion funnel.
Landing pages bring out the best of search engine and advertising campaigns. With our landing page design services (with special focus on CTA elements), we give businesses better conversions. Get in touch now.
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